Acquiring new customers kept getting more expensive. CAC would go up. And, up—with no end in sight, we realized it was time for something to give.
To make it easy for brands to find the right partners, we streamlined the co-op creation process. As a result, more shops were able to forge partnerships in our growing network.
We built our co-op credit system around a simple win-win proposition — you earn credits when you give traffic to another co-op shop and you can spend those credits to get more traffic.
With the introduction of co-op credits, we shifted the nature of partnerships from short-term, messy campaigns to long-term, mutually-beneficial customer acquisition channels.
We designed co-op to help shops easily visualize and analyze their partnerships. From day one, a new co-op member is able to see the traffic we generate for your shop. You can actually watch traffic roll in.
As the pandemic raged around the world, CAC spiked higher and higher—breaking records and frustrating advertisers by decimating their budgets.
In 2020, consumer spending went online. Nearly 41% of customers said they were now shopping online for things they would normally buy in-store.
We redesigned our post-purchase widget to be simpler and more easily customized — enabling shops to ensure an on-brand experience after every customer purchase.
We built in a more powerful recommendation engine that learns from each customer purchase and predicts the best products and brands to suggest in the co-op post-purchase carousel.
Our post-purchase surveys help shops get the data they need to attract more and keep more customers. Better yet, the survey is optimized for ease-of-use for both shops & shoppers.
Annoying upsell pop-ups can alienate customers. An effective upsell must be simple, natural, and personalized. And, co-op made it easier to knock all three of those "musts" out of the park.
Offering a discount shouldn't make your shop look like a thrift store. Without degrading the customer experience, we added sales & discounts into the co-op platform.
In early 2021, we're launching a storefront that features all of the amazing direct to consumer brands on the co-op platform.
We're building smarter customer profiles that can better target online window shoppers with an item they're likely to purchase.
Our recommendation engine will customize upsells for each customer based on their purchase history across the co-op network.
We have several projects in the works that are still in stealth mode. Make sure to subscribe to receive our product updates.
Each brand that's added to the co-op network is hand selected. Size doesn't matter. We're looking for merchants who are committed to branding together.
We're looking for people who are passionate about solving tough problems for independent retailers.
Each brand that's added to the co-op network is hand selected. Size doesn't matter. We're looking for merchants who are committed to branding together.
